This article will explain how you can to add search keywords without altering item descriptions. Searching has become the predominant method for users to find products on websites. While navigation tools and site architecture are almost equally important, more and more, consumers are using your on-site search to find what they are looking for quickly.

Leverage Magento reporting to know and understand what your users are searching for, and what results they are seeing. Identify high volume search terms, commonly misspelled terms, or any search terms that are not coming up with the correct amount of results. This report is located under Reports (horizontal top menu) / Search Terms .



Working your way down, go through the searches and analyze the results.

• Is your site returning the best possible products for that search term?
• Are there other products that should be appearing?
• Is there enough volume for that term to justify creating a custom landing page for a specific search phrase?

Add the necessary synonyms to include related products, adjust your product data so that products show up in the necessary searches, or even redirect a search phrase a specific landing page, category page, or even a specific product page (if applicable). The end goal here being is that just like you spend time properly categorizing your products, you should also spend the appropriate time in configuring your site search so that the best possible results appear, thus improving conversions and sales.

Edit or create Search Terms: