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Naming Convention of Ecommerce Categories

Purpose:
This article suggests the Search Engine Friendly way of developing ecommerce categories.
Solution:
We recommend that you not name them with all uppercase or all lowercase letters. Title Caps are generally best (where the first letter of each word is capitalized).

Why? This approach improves legibility for the shopper, and keeps them from getting the impression that you are yelling at them (as implied by ALL UPPERCASE LETTERS).

Be consistent with naming your categories (t-shirts, Tshirts, TeeShirts, etc.).

TIP: Refer to the Ecommerce Tips and Techniques KB article for other helpful information about creating user-friendly and search engine-friendly ecommerce data.


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